Simple Solutions

BrandingPackagingProduct Design

2nd Year Graphic Design - Semester 2

"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." 
- Albert Einstein  
An exercise in creating and branding a product of your own invention, by merging two creatives/inventors. 
What happens when famous crime writer, Agatha Christie, collaborates with the inventor of the modern pushpin, Edwin Moore? They invent the perfect murder weapon! 
Christie had a vast knowledge in poisons and how to do away with someone effectively, and Moore a burning desire to create an easy and simple solution to a very bothersome problem… Together they invented Simple Solutions, a company that deals in murder kits. ‘The Pricking of My Thumbs’ is one of a series of murder kits; it combines Christie’s poisons with Moore’s pins. An affordable and discreet method of disposal for those you dislike. Simply dip a pin in your choice of poison, prick foe in the neck with your pin, then pop the pin in the nearest map or sweep it under the nearest rug. 
To find out more, please visit: 
For this project I made by hand a slip case and a ceramic box. 
The slip case is made out of hardened cardboard and is covered with a screen printed fabric that I designed and printed myself. The inside is lined with foam covered in card. 
The ceramic box (which is glazed all over) is designed to resemble a book, which is also handmade using white earthenware clay. The 'cover' of the book has the words 'The Pricking of My Thumbs' debossed on to it, in reference to the quote: "by the pricking of my thumbs, something wicked this way comes" from MacBeth, and to the Agatha Christie novel By the Pricking of My Thumbs, and also to the act of pricking (whichis vital to this particular murder kit). 
The hinge that holds the 'cover' to the box is made of fabric. The inside 'pages' are both screen printed with text and my own original drawings. The text on the underside of the cover reads: 
In the same series:

The Inheritance Powder
Davy Jones’ Locker
To Dance Upon Nothing
The text opposite the underside of the over reads:
Each package contains three stainless steel pushpins and a selection of three different poisons in a liquid state for effortless dipping.
1.    Dip pushpin into chosen vial of poison
2.    Prick foe in the neck with pushpin
3.    Dispose of pushpin by pinning to nearest map or simply sweep under a rug      
4.    Enjoy life without foe and without fear of being tried for murder
In this project, there was also a promotional element. I decided to create a website for 'The Picking of My Thumbs' which can be viewed at:

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